This logo was designed for the company Unlimited PTG LLC. This logo highlights the many things that this company can do through the design of the infinity symbol on the left. On the right, the text "Painting and General Contracting" is in large text to also highlight what the company is about since a person may not know what "PTG" stands for within the infinity symbol. It also provides a number that they can call if they are interested in the business. The color green was also picked to stay true to the previous design.
The typography of "All Round Gothic Demi" was chosen as the main text to give the overall logo a more sleek and modern feel.
The typography of "All Round Gothic Demi" was chosen as the main text to give the overall logo a more sleek and modern feel.
PROCESS:
These are the various black-and-white designs that were made according to what the company wanted. We then decided to remove the gradient in the infinity logo because it would be difficult to print on various materials. From there I and the client went through a process of elimination to figure out what specific elements and fonts the client liked and worked on how to combine each.
SKETCHES:
These thumbnail sketches and the elements of each thumbnail sketch were starred after being reviewed by the client.
