This drink line is for those in their early 20s who are seeking a fun night out and would like to try something new, creative, and witchy. Mays Melixer was also made to expand people’s curiosity and provoke a sense of wonder and possibility from its consumers, and maybe also even a laugh. The concept of this design was that this design is a line of Mixed drinks that are also Elixirs, hence “Melixers” and these Melixers have different purposes assigned to them once they are consumed, they will “enact” these purposes and make them come true even though this drink line is made for fun than anything else. The design supports this concept by providing symbolism and eccentric details that are most associated with Witchcraft and potions.
BOX AND LABEL DESIGN: